or your team?
Executive and Team Coaching in Denver, Boulder and Nationwide
Coaching for you, or for your team
One-on-one coaching for CEOs, founders, business owners and senior leaders. You work with a coach who has carried the same responsibility, on the decisions, pressure and growth in front of you right now.
Coaching for leadership teams that need to communicate, decide and hold each other accountable. A core team course is paired with individual development for each member, so the change holds after the sessions end.
Practical experience, with depth behind it
The VIM ProcessMost coaches learned leadership from a training program. VIM coaches learned it running companies, managing payrolls and making calls with real consequences. They have been where you are.
Business owners first. Coaches with real ownership and leadership experience.
Practical and reflective. Clear actions, grounded in self-understanding.
Results from session one. Every session, including the complimentary one, is real coaching.
That experience is paired with a reflective practice. Our approach draws on philosophy, mindfulness and the work of Carl Jung, so coaching goes past quick fixes to how you think, decide and lead. Clients leave the first session with something they can use, and keep building from there.
Meet our founder

Russell Owens founded VIM Coaching after more than 35 years in business, including owning several successful companies. He was mentored by a former student of Carl Jung, and that blend of hard-won business sense and inner work shapes how every VIM coach practices. Russell built a coaching team around the same principle: real-world experience first, followed by coaching skill.
VIM coaches have worked with leaders at
Long relationships, measurable results
Some clients have worked with VIM for more than a decade, including flytedesk, which grew to double-digit millions in revenue while keeping its values intact.
“My firm has worked with Russell and his executive coaching team for over a decade now. In that time I went from a small business that was doing well to a double digit millions in revenue… without ever really losing sight of our vision. While the business has changed and been the roller coaster any such endeavor will be, it has the same moral backbone and sense of purpose that keeps it growing and animated. Woo-woo as that may sound, I credit VIM/Russell with that essential component. When people ask what I get from a coach, I have a few stock answers… “It’s valuable to have someone that’s seen the business for so long.” or “There are things you can work out with someone outside the company that you just can’t – or it would be imprudent to attempt – with a colleague.” or even “It’s important to have time to reflect on your work so you can make improvements faster.” All of those things are true! But coaching/Russell/VIM is really just a simple, elegant means for self-exploration. The exercises are guardrails to get you started or back on track. The people are there to know when to take you off the track for further exploration. I’ve developed my personal philosophy and work style over the past decade and that’s the true power of doing this work.”
It is real coaching, not a sales pitch, and it helps you decide whether VIM is the right fit.
How working with VIM works
Every engagement starts with a short intro call, followed by a complimentary coaching session. From there, your coach guides you through our five-step process, built on our proven, modular 21-step curriculum and tailored to you or your team.
See our processFirst session: An intro call, then a complimentary coaching session.
Where: In person in Denver and Boulder; by video anywhere.
Engagement length: Modular, assigned to your needs. Some clients work with us for a few months on one goal; others have stayed for more than ten years.
Coaches: Over 20 coaches, each with business leadership experience.
Specialized Coaching
Attorney coaching
Coaching for attorneys, by attorneys. For lawyers at every stage, from new associates to senior partners and in-house counsel, dealing with billable-hour pressure, burnout, business development or a career change.
Career coaching
For people in transition: after a job loss, when a role no longer fits, or when returning to work after a long break. A structured process builds clarity, confidence and direction.
Mindfulness coaching
Introductory sessions, workshops and one-on-one or team coaching that help leaders and teams manage stress, prevent burnout and build a lasting meditation habit.
Frequently asked questions
What does an executive coach do?
An executive coach helps leaders see their situation clearly, make better decisions and follow through. At VIM, that means working with a coach who has run a business and can pair practical advice with honest reflection.
Should I choose individual or team coaching?
Choose individual coaching if the challenge is yours: a decision, a transition, stress or growth as a leader. Choose team coaching if the problem lives between people, such as communication, trust or accountability. Many clients start with one and add the other.
Do I need to be in Denver?
No. We can meet in person in Denver and Boulder, and coach clients across the US and internationally by phone or video.
How much does executive coaching cost?
Every engagement is built around the person or team we're coaching, so we don't publish set rates. Fees depend on the scope of the engagement, how often we meet, whether it's individual or team coaching, and whether assessments or between-session access are included. We discuss investment privately in your complimentary first session, with no obligation. If your company is paying, we can arrange that directly with them.
How long does an engagement last?
VIM coaching is modular, not a one-size-fits-all program. Your coach assigns each module based on your needs. Some clients work with us for a few months on one goal; others have stayed for more than ten years.
Is coaching confidential?
What you discuss with your coach stays between you and your coach. If your company pays for coaching, we agree up front on what, if anything, is shared.
Start with one conversation
Book a complimentary session with a VIM coach. You'll leave with something meaningful, whether or not we work together.
Schedule Now
