About VIM Coaching
VIM Coaching is a Denver executive coaching firm, founded in 2012 by Russell Owens. Our more than 20 coaches have owned and run businesses themselves. We coach executives, business owners, attorneys, people in career transition and leadership teams, in person in Denver and Boulder and by phone or video anywhere.
Our story
Russell Owens has been a mentor and coach by nature for most of his more than 35 years in business. He built, ran and sold two companies while still a full-time college student, and has since led several ventures, including a firm that facilitated the buying and selling of companies and a negotiation firm specializing in intellectual property. In 2012 he formalized that work as VIM Coaching.
Early in his career, Russell was mentored for more than 20 years by Dr. Joseph Schwitter, a Swiss businessman, educator and former student of Carl Jung. That blend of hard-won business sense and inner work became the foundation of VIM. Russell built a coaching team around the same principle: real-world experience first, followed by coaching skill.
The name says what we hope clients leave with. Vim means a lively or energetic spirit: enthusiasm and vitality.
VIM added team coaching in 2022 and launched its coach certification program in 2023. Today our more than 20 coaches have worked with over 200 clients.
What makes VIM different
- Coaches who have done the work. Our coaches bring hands-on experience from more than 20 fields, from finance to technology to healthcare, and we match you with a coach who knows your world.
- Focused on you, not on selling. We don't up-sell books, programs or extras, and we don't believe in one-size-fits-all coaching.
- A sounding board, not a script. We listen, reflect and respond. No canned answers and no agenda of our own.
- A shared effort. Our success is measured by yours, and many of our coaches stay in touch with clients long after formal coaching ends.
- Our own curriculum. Every VIM coach is trained on our proprietary 21-step curriculum, which draws on mindfulness traditions, philosophy and Jungian psychology alongside modern leadership practice.
- Transparency. We're open about how we work, and we don't play games with clients.
How we coach
Every engagement starts with a short intro call, followed by a complimentary coaching session. It's real coaching, not a sales pitch. From there, your coach guides you through our five-step process, built on our modular 21-step curriculum and tailored to you or your team. Some clients work with us for a few months on one goal; others have stayed for more than ten years. See our process
Who we work with
We work with executives and business owners, leadership teams, attorneys, who are coached by fellow attorneys, people navigating a career change, and leaders and teams who want to handle stress and pressure better.
Where we work
Our office is on Gaylord Street in Denver. We meet clients in person across Denver and Boulder, at our office, theirs or wherever suits them, and coach clients across the US and internationally by phone or video.
Our coaches
More than 20 coaches, each with business leadership experience. Meet the team
About VIM: common questions
When was VIM Coaching founded?
Russell Owens formalized VIM Coaching as a business in 2012, after years of mentoring and coaching others alongside his business career.
Where is VIM Coaching based?
In Denver, Colorado, with an office on Gaylord Street. We coach in person in Denver and Boulder, and by phone or video anywhere.
What does VIM mean?
VIM isn't an acronym. Vim is a noun meaning a lively or energetic spirit: enthusiasm and vitality.
What experience do VIM coaches have?
Every VIM coach has business leadership experience, from owning companies to leading teams in fields such as finance, technology, healthcare and law. Each is trained on VIM's 21-step curriculum.
How do I get started?
Book a 30-minute intro call, followed by a complimentary coaching session. There's no obligation.
Start with one conversation
Book a complimentary session with a VIM coach. You'll leave with something meaningful, whether or not we work together.